THE BOUTIQUES OF TORY BURCH

Blurring the line between the retail store + the living room are lessons exemplified by the master,
Ralph Lauren.

Opulent materials, interesting shapes + over-sized scale... exude quality, style + wealth. Here we see excellence executed with a confident audacity. Unmistakable signature Tory Burch, these over-the-top yummy colors + dizzying mod patterns complement each other beautifully, due to the large scale of the space. Frankly actually living in a normal sized room with glossy orange, chartreuse + purple walls, is way too much.  I know that first hand.  As a teen, I painted the walls of my room Hermes orange - lasted a month.  My constant headaches were attributed to the intense paint color but actually could have been rooted my parents' nagging to return their walls back to neutral. Interestingly, the real star of these stores: the product, is tucked into the walls, leaving much floor space open. Unlike mass merchants who jam as many floor racks as possible everywhere, there are plenty of piles of merchandise, along with stroller space galore. Selling "lifestyle" is totally is key here.

There are 46 boutiques worldwide with more on the drawing board everyday! Maybe a pop of color is the ticket?

Photos courtesy of Tory Burch